I WILL NOT PAY OVER MSRP FOR THE STINGER!!! I really want the Stinger. It's my first pick. But if dealerships do the dealer mark up thing, I'M OUT! If they charge $10k more, I might as well get an Audi S5. For that money, the S5 will have a much better resale value where as the Stinger's will be less. If KIA dealerships get greedy because they think they have a hot seller, sales will fall. ONE of the points of this car is to show the world that KIA can build a world class car. BUT if they don't sell that many, the world will never know how well KIA can build a car. They need to be really careful with the Stinger. And if I was KIA corporate, I would order the dealerships not to mark up the price. I can wait a year before I buy a new car and take advantage of manufacturer incentives. Can KIA wait and possibly lose potential sales? I seriously LOVE the Stinger and I really wish KIA the best of luck with it but if I feel I'm being taken advantage of, well, you lost my sale.