I paid USD 65 + 7.5% sales tax at a local dealer for the set. I guess it helped since I got wholesale pricing.
Installation is very easy. A short/stubby Phillips screw driver and a flat screw driver or a trim removal tool are all that are needed. Replace all fasteners with the ones supplied in the boxes (basically longer to accommodate the thickness of the mudguards). Front ones take about 5-10 minutes, the rears take slightly longer due to lack of space. While working on the rear, take a look at the brackets/retainers for the rear bumper cover (aft of mud guard), make sure that the plastic rivets are installed properly; mine were loose at one side (2 plastic rivets were improperly inserted).