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So much about the new Kia Stinger is interesting and exciting that we could begin and end by discussing the car alone. But the Stinger also represents a noteworthy new alignment among auto companies that deserves some words, too.
The Stinger is a new model from Kia, introduced at the tail end of 2017. It is a sedan, sort of. The four-door, five-passenger, dramatically styled Stinger resides in the obscure category of grand touring cars, automobiles designed for speedy long-distance transport in luxurious comfort and conspicuous style.
So here we have Kia, a second-tier auto brand in the United States in terms of size, expanding its lineup of passenger cars. At the same time, some longer established, top-tier car companies by size are backing away from traditional passenger cars, especially sedans, in favor of pickup trucks and sport-utility wagons. Ford has announced its intention to stop selling sedans early in the next decade. And Italy-based Fiat Chrysler Automobiles appears interested only in selling Jeep-brand sport-utilities and Ram pickups. Sedans in its old-line American brands Chrysler and Dodge are suffering.
Look for innovation and leadership increasingly to come from a new crop of motor vehicle makers that are ambitious and adventurous about creating new models. Meanwhile, some old names in the car business will become more like banks, merely making money, sticking with tried and true concepts they feel certain will sell.
Ambitious new models like the Kia Stinger point toward that transition.
The model uniquely combines fast-paced, exhilarating movement with spacious, luxurious cabin accommodations and an approachable price. The Stinger starts at $32,800 for a rear-wheel-drive version powered by a turbocharged four-cylinder engine. All-wheel drive adds $2,200, bringing the list price to $35,000 for a starting-level Stinger equipped with four-corner traction.
?When you look at the performance numbers, and when you look at how it handles on the track, there?s nothing to compare it to in that price range,? stated Charles Daher Jr., sales manager at Commonwealth Kia in Lawrence. ?Its performance compares with cars priced $30,000 higher.?
Kia uses the Italian term gran turismo to categorize the Stinger. That?s fitting, because Italian car companies are credited with creating the grand-touring-car concept in the early 1950s.
The gran turismo label fits because Kia?s contemporary new Stinger exhibits European qualities. It was designed and engineered in Germany. In addition, Kia created it as a worthy but affordable alternative to grand-touring-style luxury cars sold primarily by the German car companies Audi, BMW and Mercedes-Benz.
Daher of Commonwealth Kia doesn?t see the Stinger winning over buyers of those upper-crust brands. For one thing, the luxury brands have a prestige premium that Kia can?t match. Also, luxury buyers tend to remain loyal to their chosen brand.
However the Stinger is attracting people ?who want a car that performs like this but who don?t want to pay $70,000 or $80,000 for one,? said Daher.
That group includes a wide cross section of drivers from all age levels, he observed. A recent sale went to a middle-age couple who traded a Chevrolet Camaro SS ? a high-performing, V8-powered coupe built in the tradition of hard-charging American muscle cars. As a two-door with a cockpit-like interior, the Camaro can seem cramped.
?They had a fun sports car, but they wanted something that was bigger and just as much fun,? explained Daher. They chose the Stinger.
Read more on Eagle Tribune.