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- 2018 Kia Stinger GT1
This is from Australia but you can see we are going through the same problems here in the US https://www.caradvice.com.au/793340/kia-stinger-undecided/
Sales of sedans are falling globally and Kia is yet to decide if there will be a successor to its turbocharged performance flagship. It may even switch to electric power.
The Kia Stinger performance sedan has won numerous awards but it hasn’t won as many hearts as the South Korean carmaker was hoping – and now the company is deciding if it will build a successor. If a second generation Kia Stinger goes ahead, it could become an electric car.
The global slump in sedan sales has hit the Kia Stinger head on, particularly in North America where it was expected to shine.
Kia Stinger sales in Australia are also running at about half the rate forecast and demand is down compared to this time last year, although it is the second-biggest seller in the large-car class behind the Holden Commodore and ahead of the Mercedes E-Class, BMW 5 Series and Skoda Superb.
One of the creators of the Kia Stinger concept, Gregory Guillaume, vice president, senior chief designer of Kia’s styling studio in Germany, told Australian media in Frankfurt: “At the moment I’m not sure it’s doing as good as we hoped.”
“We never really expected to do massive volumes,” said Mr Guillaume. “It was a halo car. We did want to be successful at least in America, the market where we thought there is a chance that it works. We had very high expectations for that market and it’s very difficult to start in such segments.”
Mr Guillaume said he hopes Kia gives the Stinger sedan a second chance because it takes time to get established when a brand is new to a segment.
Sales of sedans are falling globally and Kia is yet to decide if there will be a successor to its turbocharged performance flagship. It may even switch to electric power.
The Kia Stinger performance sedan has won numerous awards but it hasn’t won as many hearts as the South Korean carmaker was hoping – and now the company is deciding if it will build a successor. If a second generation Kia Stinger goes ahead, it could become an electric car.
The global slump in sedan sales has hit the Kia Stinger head on, particularly in North America where it was expected to shine.
Kia Stinger sales in Australia are also running at about half the rate forecast and demand is down compared to this time last year, although it is the second-biggest seller in the large-car class behind the Holden Commodore and ahead of the Mercedes E-Class, BMW 5 Series and Skoda Superb.
One of the creators of the Kia Stinger concept, Gregory Guillaume, vice president, senior chief designer of Kia’s styling studio in Germany, told Australian media in Frankfurt: “At the moment I’m not sure it’s doing as good as we hoped.”
“We never really expected to do massive volumes,” said Mr Guillaume. “It was a halo car. We did want to be successful at least in America, the market where we thought there is a chance that it works. We had very high expectations for that market and it’s very difficult to start in such segments.”
Mr Guillaume said he hopes Kia gives the Stinger sedan a second chance because it takes time to get established when a brand is new to a segment.
