Personally I would like to have the "E" sigma badge everywhere. Front, rear (with the smaller "Stinger" badge off to the side) on the wheel hubs and on the steering wheel. If KIA is going to move upmarket, they seriously need to consider a new badge/emblem. Something that reflects their history/heritage but that's modern, elegant and maybe a little sporty. KIA has come a long way in a short period of time and they have a lot to be proud of. I just think it's time for an upgrade.
I kind of like the flying K badge and I hear that's what KIA uses in S. Korea. I go to Incheon S. Korea about 6 times a year for business and when I'm walking around or getting driven to and from the airport, I look for these badges. I haven't seen one yet while there. The only place I have seen them is in the USA. Any KIA (car or truck) I have seen in Incheon has the "KIA" badge on it. Not saying it doesn't exist there, just saying I haven't seen it there. And I do look for it.