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KIA is preparing the ground for a fleet of more performance-focused and sporty models to proliferate the Australian range, united by a new GT brand, and building on the high-performance kudos infused by the rear-drive Stinger sedan.
With sales of the Stinger averaging about the 180 per month mark, Australians are demonstrating they are happy to write a cheque for a high-performance Kia, and the company says that a shifting perception of the brand has the potential to take the company further into more sporty markets.
Kia Motors Australia COO Damien Meredith explained the strategy will be split into two levels of GT treatment "There's GT Line and GT," he said.
While the GT Line would look after a customer wanting more visual sporty touches over substantial performance enhancement (think Volkswagen R-Line and Renault GT-Line), variants with a GT badge would offer a genuine boost in power and handling over standard models.