So what you are saying with that analysis is in theory, you are getting the same quality, if not better if you take in to account the profit margins, car for less? But also if we do take into account components and engineering, can you still saying the same thing?
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Materials-wise, one car to the next isn't massively different, especially when in the same size-range-class we are talking about. Steel is a world-wide commodity like oil. To build a massively quality interior vs a Camry, costs maybe $300 more. That's about it!
We can also measure R&D costs, and a lot of other areas in raw costs. But no, we cannot figure out in dollars the value of a long history of German engineering and knowhow. And handling is subjective as is design, along with brand label, etc... Anyone would be hard-pressed to say Hyundai/Kia has the same petegree of engineering prowess as the German car companies.
Then again, I believe Korea has the best math students in the world now? Or close too? That equates and flows into engineering talent over time. No doubt about it.
It was pointed out that the once laughed at Toyota for selling 4-banger, small, cheap, Toyota Camry's in the states now sell a Land Cruise for $85,000 and no one bats an eye. It took Toyota - Honda about 20 years to come in as laughing stock to kings of the mid-size reliable, well design and engineered hill...
Thinking about Hyundai and Kia's adventure into the US and world-wide markets. It was a different play. They did not come in with amazingly well quality driven vehicles. Yes, cheap as all get out, but not quality. That, vs their Japanese rivals, is what has taken them - IMO - another 10+ years to catch up. That reality of quality which has had to change. And it certainly has seen leaps and bounds in the past decade from both companies. Hyundai first, then Kia.
In basketball, one of my favorite locker room posts on the wall was "It's not what you were, it's what you are today."
I imagine any car company on the top of the hill - their marketing teams HATE - the philosophy. Toyota has made a killing marketing their quality heritage, even if they are no longer at the very top, and build IMHO boring, stale, plastic interior-laced vehicles. But legacy in vehicle marketing matters to the consumer in a massive way.
This is why the Stinger was made - at least in part. Perception. "Hey, it is us - KIA - that is #1 in the entire world by JD Power in initial quality! Not BMW, not Toyota, not Mercedes, it is US!" Now they have a car that brings in enthusiasts to the brand.
Match those two things with reliability and quality and continue that vein of vehicle over the next 5 years, and maintain top-5 in JD ratings, and Kia will be perceived totally differently.
The Japanese makers know this all too well, and Hyundai-Kia is the brand they fear the most in the entire industry.
Oh, and since I mentioned "It's what you are today..." This brings me to - Today Kia makes high, high, quality vehicles. Some are gimmick-like, and the dealers, some, are bottom feeders because of the companies market space legacy, but the vehicles themselves are well built and engineered products. Pound for Pound, I see BMW being $10k too much overall. I would pay a bit for their engineering and legacy, but not their repair costs and electrical legacy issues either... Remember, the Stinger was largely designed by Germans working at Audi and BMW, brining their massive triable knowledge to the table for Kia...
My $.02 worth! ; )